Winston is a co-founder of DFFRNT, together with Bas Verhart and Taco Ketelaar. In addition to his daily role as a well-known television presenter, Winston has also excelled in the business and creative aspects of the media world for the past 20 years. He was one of the co-founders of Media Republic, which was subsequently sold to WPP in 2010, and Guerrilla Games, which was acquired by Sony Computer Entertainment Europe. In addition to his strong business acumen, Winston was asked to join John De Mol at the launch of Talpa Media, becoming its CCO and leading the way in ‘Branded’ content development. His experience and reputation has ensured he is one of the best ‘connected’ people in the Netherlands, helping his start-up ventures grow rapidly in size and profitability.