As a curious person Alex has been working at many different places in different positions in the fascinating world of new media (Filmakademie Baden-Württemberg – Department Interactive Media, Universal Studios – Consultant for German Market, Red Bull Media House – new format creation and others). In 2013 he looked the first time through a VR device and knew this was his new playground. After doing VR/360 commercials for a while he then founded expanding focus GmbH in 2016 to explore this new medium full time and in all dimensions.


About expanding focus:

expanding focus is specialised in the conception, production and distribution of VR experiences and cinematic VR content. Expanding focus creates own productions, co-productions with other creative partners and can also act as VR and 360 service studio for third parties. Expanding focus has a vast network of digital artists, programmers, directors, writers, 360 DOPs, postproduction specialists and strategic partners for events, installations and exhibitions. The partners of expanding focus are Alexander Herrmann (managing director and head of development) and Oliver Passek (strategic partner) who holds a seat in the steering committees of ZDF and Arte. Expanding focus has a VR Sci Fi Series in development which has been funded by Mitteldeutsche Medienförderung (MDM), Medien- und Filmgesellschaft Baden-Württemberg (MFG) and Kulturstiftung des Freistaates Sachsen (KdFS) for Project Development (112k).